NGO Online Toolkit

The complete guide to creating an effective online presence for NGOs
Your organization’s online presence is essential for nonprofit sustainability and effectiveness. Learn the basics of creating a memorable Internet presence, and take advantage of online resources to expand your reach, visibility and audience engagement.
1

Getting online

Learn how to initially get online with the help of Internet service providers, and how to register your domain name.

2

Creating an identity

Consider how you will use visual and contextual tools to communicate your organization's brand, mission and authenticity to donors.

3

Making an impact

Outline your organization's goals, and develop a web presence and web content that spreads your message, brings support to your actions, and influences the world in a positive way.

4

Securing online activity

Evaluate the sensitivity of your organization's data and take the necessary precautions to protect it, as well as visitors to your site

5

Using the Internet ethically

Understand the ethical considerations of Internet presence.

6

Understanding online regulations

Understand how the Internet is managed and governed and the variety of regulations that may apply on the Internet.

7

Fundraising effectively

Learn how to use online tools to raise awareness and funds for your cause.

From Our Blog

Is data security a top priority for your NGO?

7 Sep 2017

When it comes to data security, knowing where your organisation’s data and donor information can end up is of utmost importance. To shine a light on this, Brian Cute, CEO of Public Interest Registry,…

Internet Society tips for protecting against ransomware

22 May 2017

With the worldwide effects of the Wannacry and other similar ransomware attacks recently, the Internet Society offers strategies that an NGO, or other organization, can take to protect itself. Their blog on the subject…

Study released on the harm to fundraising caused by spam

An Email Deliverability Study has been published EveryAction. This report looks into the problems that can occur when your site becomes a source for spam. It shows how fundraising can be affected and how…