Study released on the harm to fundraising caused by spam
An Email Deliverability Study has been published EveryAction. This report looks into the problems that can occur when your site becomes a source for spam. It shows how fundraising can be affected and how spam can cause a 22% decrease in fundraising potential. The study includes an in-depth evaluation as well as advice for how to lower an organization’s spam risk.
An blog analysis of this paper is available from Noprofitmarketing.com. A webinar on the topic will be held on 31 May 2017.
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