An Email Deliverability Study has been published EveryAction. This report looks into the problems that can occur when your site becomes a source for spam. It shows how fundraising can be affected and how spam can cause a 22% decrease in fundraising potential. The study includes an in-depth evaluation as well as advice for how to lower an organization’s spam risk.

An blog analysis of this paper is available from Noprofitmarketing.com. A webinar on the topic will be held on 31 May 2017.